What exactly is rebranding? If the first two words that come to mind are “new logo,” or even simply ...
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Nobody knows your brand like you do, and the personality you hope to exude when reaching out to your...
According to Havas Media’s latest "Meaningful Brands" survey, 64 per cent of British consumers said ...
Starting a small business can be a rollercoaster ride. Not only is there a lot on the line – money, ...
“You cannot say ‘the customer is king' in this day and age...” That was the feedback I was given rec...
In brands' persistent, misguided belief that they can market to mothers as a homogeneous group, thei...
Without an approach to innovation, marketers will see their most forward-looking ideas gain little t...
Promotional USB sticks are very useful items & the public agrees! UBS's lead the way as the most use...
Social media has changed the landscape of business in recent years. Not only for owners, but also th...
How do you talk to your customers in your emails, mailings, letters and brochures? When it comes to ...